Activision is taking a bold approach to enhance interest in 'Call of Duty: Modern Warfare 4' by leveraging the release of 'GTA 6' to increase its visibility. The company has noted a decline in media coverage for the franchise over time, which they refer to as the 'Call of Duty tax'. Recent articles have explained the resurgence plan and the upcoming release dates for 'Modern Warfare 4' on Xbox and PC.
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